In the Western world, we read from left to right, usually starting at the top and working our way down. When people self-design flyers, they seem to forget how we read. Whether the flyer is a delightful 59cm by 84 cm (A1) or a compact 15cm by 21cm (A5), stay away from long sentences – “Call today to find out everything about all of our products” – and stick with short, snappier sentences – “ Call now for more information!”.Ī note on exclamation points – use too many and your message becomes insincere. When it comes to written content, it needs to not only be presented well but written in a way that is snappy and attention grabbing. If it doesn’t hit the right notes as soon as possible, attention has been lost.
Texts, short video clips and so on have contributed to a shorter attention span thus, your target audience will accord your flyer only a brief amount of time to make an impression.
#1 Keep it brief (and then briefer still!) Writing an effective flyer takes practice, as well as an appreciation of some of the finer skills in presenting information in a way that is eye-catching… Or, it can sink without trace, barely being noticed by your target audience. With the right content presented well, it can be the tool that really makes your business, product or service stand out. The flyer is an important promotional tool, one used by many businesses from start-ups to global corporations.
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